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Research, live benchmarks, and events where we share what MSP signals reveal about growth, positioning, and market opportunity.

PartnerOptimizer research · October 13, 2026

The MSP vertical map: geography changes the growth story

Government leads in all 12 metros. What comes next is local. Our September research reveals how MSP industry focus shifts across major US markets—and why that matters for owners and channel leaders.

Explore the metro research →
MSP top-three vertical heatmap across 12 US metros
PartnerOptimizer research · October 2026

Where MSP specialization really sits

Beyond the conference crowd: three original visualizations reveal US MSP vertical focus, state-by-state standouts and opportunities hiding in plain sight.

With reactions from Jay McBain, Matt Zimmerman and Lauren Ventura.

Explore the research and industry response →
PartnerOptimizer state-by-state map of MSP specialization
PartnerOptimizer · October 9, 2026

Beyond the MSP 501: The DNA of MSP Growth

What distinguishes leading MSPs from the broader sector? Our research compares 46,000 MSPs through AI signals, technology specialization and industry focus.

Read the full article →
The DNA of MSP Growth conference research
PartnerOptimizer · September 30, 2026

What 46,000 MSPs teach us about growth

Fresh industry data reveals how MSPs signal their focus, maturity, and readiness — and where leaders can find practical openings to grow.

Read the article on PartnerOptimizer.com →
MSP Summit · September 30, 2026

One real MSP. Benchmarked live.

To show MSPs the value of actionable intelligence, ProdigyTeks CEO Paco Lebron joined PartnerOptimizer, Inc. CEO Dina Moskowitz to put his company under the microscope — compared with the 2026 MSP 501, the broader MSP sector, local competitors, and thousands of legal-focused peers.

A preview
  • 5 of 7 security practice areas vs. 3.4 for the 2026 MSP 501
  • 9 compliance frameworks vs. 4 for legal-focused peers
  • 780 local MSPs — and only 11 true specialists

See how your own MSP can be benchmarked the same way.

MSP Summit session featuring ProdigyTeks benchmarked live by PartnerOptimizer
PartnerOptimizer research · September 30, 2026

69% of MSPs haven't committed to an AI practice or specific product yet

At least, not enough to market it publicly. Our AI-readiness view across approximately 46,000 MSPs found:

21%
No AI practice
48%
Talk AI, no named product
12%
Leaning in
19%
Frontier

For vendors and distributors, that's 31,000+ MSPs still choosing their AI partners. The question is which ones fit your platform today.

PartnerOptimizer analysis showing 69 percent of MSPs have not committed to an AI product
MSP Summit · September 2026

8,700+ Frontier MSPs are in the market today. Can your partner organization name ten?

Your partner ecosystem is way too valuable for stale data and guesswork.

We see the MSP sector partner by partner: by AI stage, industry focus, region, tech stack, marketing maturity and so much more. That's how vendors and distributors put channel investment where it pays off.

See it in action at the MSP Summit, where PartnerOptimizer CEO Dina Moskowitz presents “The DNA of MSP Growth” with co-host and ProdigyTeks CEO Paco Lebron.

MSP Summit graphic: 8,700-plus Frontier MSPs, analyzed by AI stage, industry, region and technology stack

MSP 501 is a trademark of Informa. The 2026 MSP 501 Winners are selected by MSP Summit, run by Informa Channels (Informa TechTarget). For more information, visit themspsummit.com.