Is your digital presence signaling enough about your MSP's strengths and sweet spot?
See exactly which strengths prospects, search engines and AI answer engines can find — and which ones stay invisible.
How your MSP compares
Your report turns these comparisons into prioritized next steps.
MSPs in our representative baseline cohort, first mapped in 2025 and continuously re-compared
US MSPs in that cohort, mapped by vertical
of the 2026 MSP 501* show Frontier AI signals — vs. 19% of the market
of the 2026 MSP 501* focus on 1–2 verticals
PartnerOptimizer research, 2026. Our representative baseline cohort — first mapped in 2025 and continuously re-compared. PartnerOptimizer tracks hundreds of thousands of companies across the B2B tech sector, including SIs, MSPs, MSSPs, ERP consultants, VARs, ISVs, SaaS and agentic apps. Based on publicly observable signals. MSP 501 is a trademark of Informa.
Industry voices · PartnerOptimizer research
Research that gets the industry talking.
“I love this - the deep data and analysis by PartnerOptimizer, Inc. is writing research for the industry and, more importantly, giving vendors their next best action at the tactical level.”
“This is the sort of research that we crave as revenue strategists! PartnerOptimizer brings valuable insights into the priorities and focus areas of MSPs across major U.S. metropolitan markets. Before expanding into new markets, why not focus on underserved verticals within your existing ones? That could become a powerful sales strategy — capitalizing on untapped opportunities while leveraging your existing market presence, brand recognition, and local talent.”
“Great research. This data was so needed. I talk to people looking to buy frequents d they are all stuck on an ideal msp that is extremely rare. This dose of reality is exactly what they need”
The MSP sector, translated into decisions for your business.
Aggregate market signals
Services, tech, verticals and trust signals across the sector.
Detect meaningful patterns
NeuralPartner™ surfaces peer gaps and centers of gravity.
Review and recommend
Our analysts turn findings into prioritized actions.
See where you stand — at a glance.
From a real MSP IQ report
ProdigyTeks vs. Legal-focused peers
Technology practices
Compliance frameworks named
Vendors aligned
ProdigyTeks draft MSP IQ Benchmark Report · October 11, 2026
Peer medians: 62 Legal-focused 2026 MSP 501 winners and 1,428 Legal-focused sector MSPs. Legal-focused means Legal leads their industry language.
Where the US MSP sector focuses
21,717 US MSPs · September 2026 · Public website positioning signals.
Explore the three research viewsCompetitive intelligence · ProdigyTeks
Nearby doesn’t mean the same market.
126 MSPs within 10 miles · Oakbrook Terrace, Illinois
Government & Public Sector
Education
Manufacturing & Industrial
Legal
Healthcare & Life Sciences
ProdigyTeks draft MSP IQ Benchmark Report · October 11, 2026
Share of MSPs whose website positioning leads with each industry. Selected industries from the report; bars share a 0–40% scale.
From our sector research
Where are the AI leaders pulling ahead?
Share of each cohort showing Frontier AI signals — not independently validated AI deployments.
Read “The DNA of MSP Growth”PartnerOptimizer NeuralPartner research · 2026 · Externally observable partner signals.
Your competitors, your company, your market.
Nearby doesn’t always mean competing.
- Local landscape clarity
- Relevant competitor comparisons
- More specific growth strategies
Competitive intelligence · Geographic landscape
Proximity does not equal specialization.
Benchmarked against the MSPs that matter to you.
Local MSPs
True competitors vs. nearby peers.
The broader MSP sector
Lead, follow or diverge from ~46K MSPs.
2026 MSP 501*
Proof points against a recognized top cohort.
Same-sector peers
MSPs serving the same customer industries.
MSP 501 is a trademark of Informa. The 2026 MSP 501 Winners are selected by MSP Summit, run by Informa Channels (Informa TechTarget). For more information, visit themspsummit.com.
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