DM
Dina Moskowitz
CEO, PartnerOptimizer
Founder and CEO who pioneered AI-driven partner discovery and Ideal Partner Profiling for B2B tech vendors.
LinkedIn profileWe help technology companies discover the right partners, understand their existing ecosystems and invest in the relationships that drive growth. MSP IQ brings that intelligence directly to MSP owners — with relatable benchmarks that tell a business story, make the local landscape clearer and support more focused marketing, sales and growth decisions.
We see making this research available as a service to the sector. Our data and analysis speak to both sides of the MSP ecosystem: the MSPs building stronger businesses and the vendors that partner with, sell to or sell through them. Different business questions, informed by a shared understanding of the market.
The team behind your intelligence
MSP IQ is powered by the PartnerOptimizer team.
Explore PartnerOptimizerWe have been a leading provider of partner data and intelligence to the technology vendors who go to market to B2B tech partners — the teams that need to know which partners to find, recruit, invest in and grow.
Since 2025 we have reported “The DNA of MSP Growth” — aggregated insights on approximately 46,000 MSP partners — benchmarked against the 2026 MSP 501*, for MSP Summit, the event and ranking run by Informa Channels, part of Informa TechTarget. The DNA of MSP Growth is the first industry-aggregated view built for the MSP sector itself, based on the PartnerOptimizer data mining methodology.
Trends and shifts
Which way the sector is moving, quarter on quarter.
Technology expertise
Stacks, vendor specializations and product depth.
Industry and customer focus
The verticals and customer profiles each MSP signals.
Partner program participation
Where MSPs show up inside vendor ecosystems.
AI-readiness
How far AI has moved from statement to delivered service.
Mined quarterly
Every view is rebuilt each quarter from companies’ public digital presence, so the trend line is as current as the snapshot.
MSP 501 is a trademark of Informa. The 2026 MSP 501 Winners are selected by MSP Summit, run by Informa Channels (Informa TechTarget). For more information, visit themspsummit.com.
Leadership and Key Advisors
CG
Clinton Gatewood
VP, MSP Ecosystem, PartnerOptimizer
Two decades building IT partner channels, including recruiting more than 12,000 channel partners.
LinkedIn profileBC
Benjamin Culver
Head of Partner Intelligence Data, PartnerOptimizer
Data analyst and market researcher leading the data behind every MSP IQ benchmark.
LinkedIn profileKey advisor
Michael Diamond
Industry Analyst
B2B technology and channel analyst with prior roles at The Futurum Group, Channelnomics, The NPD Group and Ingram Micro.
LinkedIn profileIndustry partnership
MSP 501* partnership · MSP Summit
We partner with MSP 501* in order to provide you with benchmarks based on the Top 501 MSPs in the MSP Sector!
Visit MSP Summit2026 PartnerTechXcellence · First place
Innovation of the Year.
Intelligence with industry recognition.
PartnerOptimizer earned the 2026 Innovation of the Year Award for PIPE™ — recognition of the partner-intelligence innovation behind the team that builds MSP IQ.
Awarded for PIPE™, not specifically for MSP IQ.
Read the award announcement~46,000
pure-play MSPs tracked
Tens of thousands
B2B tech service providers
Quarterly
data refresh
Days
not months, to deliver
Powered by our NeuralPartner™ engine.
This isn't a generic AI answer or a website audit. Every report is built on our proprietary NeuralPartner data mining engine, which provides the deep strategic data layers needed to map B2B tech companies from their public digital footprints — then reviewed by our analysts before it reaches you.
NeuralPartner
Proprietary data mining across MSP profiles
Strategic layers
Practices, verticals, frameworks, vendors, geography and maturity
Analyst reviewed
Validated by our analysts before delivery
Curated research about your MSP, benchmarked to the sector, to sub-sectors relevant to your market and geo, and to the 2026 MSP 501*
Every report is custom generated by our team using our proprietary NeuralPartner™ Engine. It examines the depth and breadth of business attributes to surface share of voice, centers of gravity, marketing maturity, target customer profiles, technology stacks, technical and product expertise, compliance frameworks, corporate activity and more.
Your report is not simply submitted to a public AI assistant. We combine B2B technology domain-optimized AI, our proprietary data mining tools and analyst review to produce deeper, decision-ready insights.
If a finding appears to mismatch your business, it is unlikely to be a PartnerOptimizer error. More often, the public signals around your company do not accurately represent the business today. We recommend investigating and updating your digital profile—primarily your website, and where relevant LinkedIn, partner locators and other public sources where your company appears.
Frequently asked questions
What is an MSP digital footprint audit?
A review of how a managed service provider shows up everywhere prospects look — website, LinkedIn and marketing maturity signals — benchmarked against peer MSPs in the same sector and size band.
Is this just another SEO assessment, or an AEO assessment?
No. SEO and AEO assessments focus on visibility in search engines and AI-generated answers. MSP IQ examines a much broader set of public business signals to reveal how the market perceives your company, where you sit relative to peers, and which strategic changes deserve priority. Search visibility is one signal within the analysis, not the outcome itself.
Where does the data come from?
Our continuously refreshed view of the MSP sector — approximately 46,000 pure-play MSPs and tens of thousands of B2B tech service provider companies — combined with LinkedIn and marketing maturity analytics.
Who is PartnerOptimizer?
PartnerOptimizer, Inc. is a partner intelligence company and the strategic data layer for B2B technology partner revenue, activation, discovery and ecosystem intelligence. We help teams identify ideal partners and make data-driven growth decisions.